By Jeff Strong

Podcasting is another way to offer your audio online. Typically, podcasts are media feeds that your visitors can subscribe to and get updates automatically as they are published. If you regularly update your music or if you want to have an audio blog (or video blog) that your fans can listen to (or watch), this can be a great way to keep them involved in your music.

The process of creating a podcast starts with recording the content and then putting it in an MP3 format (if you’re doing audio). Next, you need to host it or have a podcasting site host it for you. This process can get pretty complicated, so you should check out Podcasting For Dummies, 2nd Edition, by Tee Morris, Chuck Tomasi, and Evo Terra (published by Wiley).

You can also check out these sites to learn more about podcasting:

  • iTunes Podcadsting: This page on the Apple website contains tons of information on creating a podcast and publishing it. This is a good place to start.

  • Dummies Podcasting: Here is a great podcast describing how to podcast, brought to you by the authors of Podcasting For Dummies.

  • Podcast.com: Podcast.com has a ton of information about podcasting, both from a subscriber’s and a creator’s point of view. This is a good site to get you up to speed on what podcasting is and what you need to do it. The site doesn’t offer the tools and steps to create your podcast, but after you have the content and your feed information, you can post your podcast on this site.

  • Podcasting-tools: As the same suggests, this site has information, links, and tools for creating a podcast. This is a good place to get some quality information.

If you’re ready to get started podcasting, here are several sites worth looking into:

  • Hipcast.com: Hipcast is an easy-to-use site that lets you create and publish your audio or video blogs. This site offers a 7-day free trial period, with plans starting at $5 per month. You don’t find a lot of information on this site about podcasting, but if you’re ready to give it a try, this is a good inexpensive option.

  • podHoster.com: podHoster, as the name states, hosts podcasts. With this service, you record your audio and podHoster hosts it. This is a good option for musicians who record their own music and know the ins and outs of the audio-creation process (that would be you after you’ve read this book). podHoster offers a 30-day free trial, with monthly plans starting at $5.