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Webmastering For Dummies, 2nd Edition (076450777X) cover image

Webmastering For Dummies, 2nd Edition

ISBN: 978-0-7645-0777-9
432 pages
November 2000
US $26.99 Add to Cart

Part I: Who You Are and Where You Start.

Chapter 1: What Webmasters Really, Really Do.

Chapter 2: Your Site's Goals Define Everything Else.

Chapter 3: Creating Content of Consequence.

Chapter 4: Building Community for Fun and Profit.

Chapter 5: E-Commerce in All Its Forms.

Chapter 6: Budgeting Tips and Tactics.

Chapter 7: Legal Bugaboos for the Lay Webmaster.

Part II: Building: Organize, Implement, Deploy, Launch.

Chapter 8: Creating Your Site's Framework.

Chapter 9: HTML, Beyond HTML, and Son of HTML.

Chapter 10: Jobbing Out to a Web Shop or Developer.

Chapter 11: Under the Hoods of a Few Good Servers.

Chapter 12: Dealing with ISPs and Hosting Companies.

Chapter 13: Databases for the Masses.

Chapter 14: Transaction Systems Made Easy.

Part III: Winning: Promote Your Site and Assess Its Success.

Chapter 15: Marketing and Promoting Your Web Site.

Chapter 16: Getting in Good with Search Engines.

Chapter 17: Measuring and Monitoring Success.

Part IV: Working: Get Credentials, Get Hired, Hire Others.

Chapter 18: Hiring and Getting Hired.

Chapter 19: What to Ask Before You Take That Start-Up Job.

Part V: The Part of Tens.

Chapter 20: Ten Techniques for Hyper-Effective Project Management.

Chapter 21: Ten Tip-Offs That It's Time to Redesign.

Chapter 22: Ten Pointers Toward Content Management Mastery.


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