Introduction 1

Part I: Creating Effective Marketing Videos 7

Chapter 1: Video Marketing from the Ground Up 9

Chapter 2: Integrating Video into Your Marketing 19

Chapter 3: Choosing Types and Styles of Marketing Videos 35

Chapter 4: Scripting the Right Message 47

Part II: Preparing for Production 69

Chapter 5: Producing a Marketing Video on a Budget 71

Chapter 6: Finding the Perfect Location to Shoot 85

Chapter 7: Assembling Your Cast and Crew 99

Chapter 8: Making It Legal: Crossing the T's and Dotting the I's 117

Part III: Shooting Your Video 131

Chapter 9: Gearing Up 133

Chapter 10: Let There Be Light 149

Chapter 11: Sounds Good: Getting Great Audio 157

Chapter 12: Conducting the Big Shoot 169

Part IV: Editing and Polishing Your Video 189

Chapter 13: Choosing Your Editing Software 191

Chapter 14: Planning First, Cutting Second 209

Chapter 15: Working with Music and Other Audio 231

Chapter 16: Adding Titles and Visual Effects 249

Part V: Posting and Promoting Your Video 265

Chapter 17: Sharing Your Video on YouTube and Other Platforms 267

Chapter 18: Incorporating Marketing Videos into Your Website 287

Chapter 19: Promoting Your Video with Social Media 303

Chapter 20: Using Search Engine Optimization and Paid Ads 319

Chapter 21: Measuring Results and Improving Your Video 337

Part VI: The Part of Tens 351

Chapter 22: Ten Video Marketing Don'ts 353

Chapter 23: Ten Nonmarketing Uses for Business Video 359

Chapter 24: Ten Video Marketing Resources 363

Index 371