Dear customers, please be informed that our shopping cart will be unavailable between August 21 and September 1, 2014, as we will be making some changes to serve you better. To minimise any possible delivery disruption, we encourage you to make your purchases before August 21. We appreciate your understanding and apologise for any inconvenience.
  • Print
  • Share
Strategic Planning Kit For Dummies, 2nd Edition (1118178491) cover image

Strategic Planning Kit For Dummies, 2nd Edition

ISBN: 978-1-118-17849-2
384 pages
October 2011
US $22.99 Purchase This E-book

This price is valid for United States. Change location to view local pricing and availability.

How to read this e-book on:
Adobe e-books are read using Adobe Digital Editions. Install Adobe Digital Editions on your PC in order to read or transfer your e-book.
Introduction 1

Part I: Kicking Off Your Strategic Planning Process 7

Chapter 1: What Is Strategic Planning Really?  9

Chapter 2: Why Strategic Planning Works 23

Chapter 3: Getting Set Up for Successful Planning 35

Part II: Determining Your Core DNA and Envisioned Future 53

Chapter 4: Identifying Your Strategic Issues 55

Chapter 5: Focusing on What You Do Best 75

Chapter 6: Developing Your Mission, Values, and Vision 91

Part III: Sizing Up Your Current Situation 111

Chapter 7: Assessing Your Business and Its Capabilities 113

Chapter 8: Seeing Your Business through Your Customers' Eyes 131

Chapter 9: Researching the Market to Find New Customers 147

Chapter 10: Identifying Your Opportunities and Threats 169

Part IV: Mapping Your Organization's Path to the Future 191

Chapter 11: Strategizing for Growth and Sustainability 193

Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions 211

Chapter 13: Putting Your Plan into Action 237

Part V: Living and Breathing Your Plan 261

Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work 263

Chapter 15: Scenario Planning: Answering the What Ifs 283

Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations 295

Chapter 17: Sustainability for the Social Sectors 305

Part VI: The Part of Tens 319

Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321

Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them 325

Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life)  331

Appendix: About the CD 335

Index 343

  • Print
  • Share