Part I: Kicking Off Your Strategic Planning Process 7

Chapter 1: What Is Strategic Planning Really?  9

Chapter 2: Why Strategic Planning Works 23

Chapter 3: Getting Set Up for Successful Planning 35

Part II: Determining Your Core DNA and Envisioned Future 53

Chapter 4: Identifying Your Strategic Issues 55

Chapter 5: Focusing on What You Do Best 75

Chapter 6: Developing Your Mission, Values, and Vision 91

Part III: Sizing Up Your Current Situation 111

Chapter 7: Assessing Your Business and Its Capabilities 113

Chapter 8: Seeing Your Business through Your Customers' Eyes 131

Chapter 9: Researching the Market to Find New Customers 147

Chapter 10: Identifying Your Opportunities and Threats 169

Part IV: Mapping Your Organization's Path to the Future 191

Chapter 11: Strategizing for Growth and Sustainability 193

Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions 211

Chapter 13: Putting Your Plan into Action 237

Part V: Living and Breathing Your Plan 261

Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work 263

Chapter 15: Scenario Planning: Answering the What Ifs 283

Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations 295

Chapter 17: Sustainability for the Social Sectors 305

Part VI: The Part of Tens 319

Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321

Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them 325

Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life)  331

Appendix: About the CD 335

Index 343