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Social Media Marketing For Dummies eLearning Online Course (DUM137) cover image

Social Media Marketing For Dummies eLearning Online Course

  • Description

This online course introduces you to the advantages and techniques of social media marketing. These eight self-paced lessons explain how you can market your brand on the social media platforms; how to create your marketing plan; the details of working with Twitter, Facebook, LinkedIn, and YouTube; how to use location-based marketing to boost sales and gain loyal customers; and how to analyze your "social" ROI.

In each lesson, you'll find clear, expert instruction, interactive quizzes, practical exercises, summaries, and a way to review topics so you can progress at your own pace.

The course covers:

  • How to build your social authority
  • Tips on developing your branded look
  • What to put in a social press release
  • How to attract a Twitter audience
  • The process for creating a live Twitter chat
  • Ideas for a customized Facebook landing page
  • How to use Facebook Places and Check-In Deals
  • Etiquette for sending LinkedIn connection requests
  • How to wow new customers on LinkedIn by answering questions
  • How to share YouTube videos on Twitter and Facebook
  • Tips for maximizing your YouTube video SEO
  • Location-based marketing terms and concepts
  • Suggestions for using Groupon and LivingSocial
  • An overview of built-in analytics tools for the top platforms
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