Social Entrepreneurship For Dummies
Part I: An Introduction to Social Entrepreneurship.
Chapter 1: Social Entrepreneurship: A Calling for You.
Chapter 2: Building Public Compassion.
Chapter 3: Motivation and the Volunteer Spirit.
Chapter 4: Communicating for Social Change.
Chapter 5: Using Trends to Harness the Next Big Things.
Part II: Establishing Your Organization.
Chapter 6: Finding Your Focus: Civil Society’s Many Faces.
Chapter 7: The Ground Floor: Doing the Initial Planning.
Chapter 8: For-Profit and Nonprofi t: Considering Your Options.
Chapter 9: It Doesn’t Grow on Trees: Funding Nonprofits.
Chapter 10: Creating Your Brand.
Part III: Growing Your Organization.
Chapter 11: Mixing It Up: Using Social Networking and Social Media.
Chapter 12: Greenroom Strategies: Winning with the Media.
Chapter 13: Keeping Kafka at Bay: Dealing with Bureaucracy.
Chapter 14: Going Corporate: Formally Organizing and Incorporating.
Part IV: Keeping Your Organization Running for the Long Haul.
Chapter 15: Putting the Entrepreneur in Social Entrepreneurship.
Chapter 16: Leading Indicators: Leadership and Your Organization.
Chapter 17: Managing a Social Enterprise.
Chapter 18: No Man Is an Island: Teamwork.
Part V: The Part of Tens.
Chapter 19: Ten Great Areas for Social Entrepreneurial Action.
Chapter 20: Ten Common Mistakes to Avoid.