Public Relations For Dummies, 2nd Edition
Eric has acted as corporate spokesperson on behalf of dozens of clients, including Domino’s Pizza, Hain-Celestial Food Group, Prince Tennis Rackets, and Camp Beverly Hills Clothing. He is a regular on the lecture circuit, speaking to professional organizations across the country on the art of public relations. He has been a guest on many national and regional television and radio programs and networks, including all of the network morning shows, FOX & Friends, and Larry King Live, to name a few.
Eric has written many articles for trade journals and daily newspapers on various topics in public relations and co-authored the best-selling book I’ll Get Back to You (McGraw-Hill) and Leadership Secrets of the World’s Most Successful CEOs (Dearborn). A graduate of The American University, Eric is an active member of the highly selective Young President’s Organization, where he served as Chapter Chairman from 2000 to 2003 and founded the “Walk a Mile in My Shoes” initiative that lobbied the U.S. House of Representatives and U.S. Senate to pass the bill calling for increased funding for stem cell research.
Robert Bly: Bob Bly is an independent copywriter
specializing in traditional and Internet direct marketing. He has
written lead generating sales letters, direct-mail packages, ads,
scripts, Web sites, Internet direct mail, and PR materials for more
than 100 clients, including IBM, AT&T, The BOC Group, EBI
Medical Systems, Associated Air Freight, CoreStates Financial
Corp., PSE&G, Alloy Technology, M&T Chemicals, ITT,
Phillips Publishing, Nortel Networks, Fala Direct Marketing, Citrix
Systems, and Grumman Corp.
Bob is the author of more than 45 books, including The Copywriter’s Handbook (Henry Holt), Selling Your Services (Henry Holt), Business-to-Business Direct Marketing (NTC), The Advertising Manager’s Handbook (Prentice Hall), and Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns (NTC). His articles have appeared in Direct, Business Marketing, Computer Decisions, Chemical Engineering, Direct Marketing, Writer’s Digest, Amtrak Express, DM News, Cosmopolitan, New Jersey Monthly, City Paper, and many other publications. A winner of the Direct Marketing Association’s Gold Echo Award, Bob has presented seminars on direct marketing and related business topics to numerous organizations, including IBM, Foxboro Company, Arco Chemical, Thoroughbred Software Leaders Conference, Cambridge Technology Partners, Haht Software, and Dow Chemical.
Ilise Benun: Ilise Benun is the founder of Marketing
Mentor (www.marketing-mentor.com), as well as an author and
national speaker. Her books include Stop Pushing Me Around: A
Workplace Guide for the Timid, Shy and Less Assertive (Career
Press), Self-Promotion Online and Designing Websites://
for Every Audience (HOW Design Books). Her work has also been
featured in national magazines such as Inc.,
Nation’s Business, Self, Essence, Crains New York
Business, Dynamic Graphics, iQ (a Cisco Systems magazine),
HOW Magazine, and Working Woman.
Benun publishes a free e-mail newsletter called Quick Tips from Marketing Mentor, which is read by 7,000+ small-business owners and has been excerpted in many other e-mail newsletters, including Bob Bly’s Direct Response Letter and Early to Rise.