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Public Relations For Dummies, 2nd Edition (111805279X) cover image

Public Relations For Dummies, 2nd Edition

ISBN: 978-1-118-05279-2
384 pages
March 2011
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Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.

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