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Online Community Management For Dummies (1118182782) cover image

Online Community Management For Dummies

ISBN: 978-1-118-18278-9
336 pages
December 2011
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Introduction 1

Part I: The Basics of Online Community Management 7

Chapter 1: Fostering an Online Community 9

Chapter 2: What You Have to Know about Online Communities 31

Part II: Embracing the Community Manager’s Role 47

Chapter 3: Becoming an Online Community Manager 49

Chapter 4: Establishing Community Policies and Guidelines 75

Part III: Building a Productive Online Community 111

Chapter 5: Getting Started with Your Online Community 113

Chapter 6: Communicating with Your Community 125

Chapter 7: Listening to Your Community 145

Chapter 8: Building Kids’ Communities 167

Part IV: Growing Your Community 177

Chapter 9: Welcoming New Members 179

Chapter 10: Encouraging Community Interaction and Involvement 193

Chapter 11: Attracting More People to Your Website 203

Part V: Assessing the Health of Your Community 217

Chapter 12: Evaluating Community Participation 219

Chapter 13: Paying Attention to the Numbers 231

Chapter 14: Making Decisions Based on Your Findings 243

Part VI: Taking Your Community Offline 249

Chapter 15: Fostering Community Growth with Offl ine Activity 251

Chapter 16: Hosting Meetups and Tweetups 261

Part VII: The Part of Tens 273

Chapter 17: Ten Essential Community Manager Tasks 275

Chapter 18: Ten Must-Have Skills for Community Managers 281

Chapter 19: Ten Best Practices of a Community Manager 289

Index 297

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