MySpace For Dummies
In early 2004 Ryan’s odd mix of being both a technology expert and socialite came together when he created his first online social community, www. HupsHoopty.com, which was based on his recent purchase of a brown 1992 GMC full-size custom van. This online community became an unlikely stepping stone and a door for opportunity in Ryan’s life and eventually led him to landing his current dream job at Indianapolis-based new media/communications company, MediaSauce (www.mediasauce.com).
In December of 2005, Ryan and Mitch Maxson, both MediaSauce employees, along with Ryan’s roommate, a film crew, and two bus drivers, traveled across the United States in a 50-foot tour bus for two weeks in search of their Top 8 MySpace friends –– whom they had never met. The tour, called “Hup ‘n Dub’s Top 8 Tour,” was created in an effort to better understand why millions of people were so attracted to the new online social phenomenon. Since the tour, Ryan has been constantly keeping up with all things Web 2.0 and he is extremely inspired and intrigued by the ways that the online world is now flipping the media world upside down. Speaking of media, Ryan was also ‘discovered’ by a local NBC Indianapolis news station, WTHR (www.wthr.com), when they watched a video podcast that MediaSauce created around the 2006 Final Four, called IndyPods (indypods.mediasauce.com). With his hands in both the traditional and new media world, there’s no telling where Ryan will end up next. You can keep up with him on his MySpace page at www.MySpace.com/hupdaddy.
Mitch Maxson spent two years with a small, traditional
marketing firm before leaving to co-create his first interactive
development firm (Transgres) after graduating from Purdue
University. After two years of sustained growth, Transgres joined
MediaSauce to pursue a shared vision of broadband-based integrated
communications. Today, as a partner and Creative Director, Mitch
has helped grow MediaSauce from 8 employees to more than 50 in just
two years. As a constant proponent of “what comes next”
and the emergence of audience-centric messaging and broadband
connectivity, Mitch’s focus is on understanding individuals
and inspiring new ways for them to interact with their world.
With MediaSauce, Mitch has helped develop a side project known as Roster, which allows fans to connect to their favorite celebrities via video games, and traveled coast-to-coast to explore MySpace Friends in “real life” via The Top 8 Tour. On a more regular basis, Mitch can be found preaching the vision of the integration of communication, entertainment, and media while helping clients better understand their audiences and how to connect with them.
Ryan Williams is a multimedia designer, author, and bassist based in Indianapolis, Indiana. He’s shared the stage and studio with everybody and everything from Grammy award-winning hip-hop artists to a full band of bagpipes and drums. He received his master’s degree in music technology from the Indiana University School of Music in 2003. He’s the author of Windows XP Digital Music For Dummies and Teach Yourself Visually Bass Guitar, both published by Wiley Publishing, Inc. He has also written several articles and tutorials on music and music technology for several publications and Web sites. He is a frequent panelist on digital music and home studios at music conferences around the nation.