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Micro-Entrepreneurship For Dummies (1118591860) cover image

Micro-Entrepreneurship For Dummies

ISBN: 978-1-118-59186-4
384 pages
April 2013
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Introduction 1

Part I: Getting Started with Micro-Entrepreneurship 7

Chapter 1: Micro-Entrepreneurship 101: Just the Basics, Please 9

Chapter 2: Knowing Your Path as a Micro-Entrepreneur 17

Chapter 3: Understanding Yourself: What Makes You Tick 31

Chapter 4: Setting Up Your Internet Presence 45

Chapter 5: Honing In on Opportunities 59

Part II: Finding Great Micro-Entrepreneurship Ideas 77

Chapter 6: Creating Your Arts and Crafts Micro-Business from Scratch 79

Chapter 7: Selling Other Stuff: The Golden Rules of Success 91

Chapter 8: Selling Your Services 105

Chapter 9: Writing for Money 121

Chapter 10: Getting Into Self-Publishing 133

Chapter 11: Being a Successful Affi liate 153

Chapter 12: Cashing in on Advertising 169

Part III: Marketing and Selling Your Micro-Business 187

Chapter 13: Understanding Your Marketing Approach 189

Chapter 14: Communicating with Prospective Customers 205

Chapter 15: Utilizing Search Engine Strategies to Market Your Business 223

Chapter 16: Using Blogs and Ezines in Your Marketing Plan 237

Chapter 17: Marketing through Social Media 255

Chapter 18: Implementing Other Marketing Strategies 267

Part IV: Considering Taxes and Legal Issues 285

Chapter 19: Outsourcing: Getting Others to Help You 287

Chapter 20: Micro to Macro: Growing and Selling Your Business 301

Chapter 21: Uncle Sam Comes Calling: Tax Issues for the Micro-Entrepreneur 315

Part V: The Part of Tens 333

Chapter 22: Ten Beginning Micro-Entrepreneur Pitfalls

(and How to Avoid ’em) 335

Chapter 23: Ten (Plus One) Ways to Make Money Quickly 341

Index 347

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