Marketing For Dummies, 3rd Edition
Part I: Designing a Great Marketing Program.
Chapter 1: Optimizing Your Marketing Program.
Chapter 2: Strengthening Your Marketing Strategy.
Chapter 3: Writing a Marketing Plan.
Part II: Leveraging Your Marketing Skills.
Chapter 4: Researching Your Customers, Competitors, and Industry.
Chapter 5: Engaging Your Marketing Imagination.
Chapter 6: Pumping Up Your Marketing Communications.
Part III: Advertising for Fun and Profit.
Chapter 7: Perfecting Your Printed Materials.
Chapter 8: Signing On to Outdoor Advertising.
Chapter 9: Broadcasting Your Message.
Part IV: Finding Powerful Alternatives to Advertising.
Chapter 10: Maximizing Your Web Marketing.
Chapter 11: Making a Positive Impression in Low-Cost Ways.
Chapter 12: Leveraging Face-to-Face Marketing Opportunities.
Chapter 13: Going Direct with Your Marketing.
Part V: Selling Great Products to Anyone, Anytime, Anywhere.
Chapter 14: Making Your Brand Stand Out.
Chapter 15: Finding the Right Pricing Approach.
Chapter 16: Distributing Your Product Where Your Customers Are.
Chapter 17: Succeeding in Sales and Service.
Part VI: The Part of Tens.
Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them).
Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks.
Chapter 20: Ten (Or So) Ways to Survive Sales Downturns.
Chapter 21: Ten (Plus One) Tips for Boosting Web Sales.