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Marketing Automation For Dummies (111877227X) cover image

Marketing Automation For Dummies

ISBN: 978-1-118-77227-0
312 pages
March 2014
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Introduction 1

Part I: Getting Started with Marketing Automation 5

Chapter 1: Introducing the Concepts of Marketing Automation 7

Chapter 2: Creating a Business Case for Marketing Automation 17

Chapter 3: Choosing a Marketing Automation Solution 31

Chapter 4: Setting Up a New Marketing Automation Tool 39

Part II: Working with Data and Leads 59

Chapter 5: CRM Integration 61

Chapter 6: Creating Segmented Lists 77

Chapter 7: Sending Leads to Sales 95

Part III: Running Automation Campaigns 109

Chapter 8: Content Marketing and Its Place in Marketing Automation 111

Chapter 9: Creating Forms and Landing Pages 129

Chapter 10: Sending Emails and Nurture Campaigns 149

Part IV: Mixing, Scoring, and Reporting 179

Chapter 11: Combining Automation with Other Marketing Programs 181

Chapter 12: Scoring Leads 195

Chapter 13: Generating Reports 215

Part V: Putting It All Together 241

Chapter 14: Mastering Your First Campaigns 243

Chapter 15: Implementing Advanced Marketing Automation Techniques 259

Part VI: The Part of Tens 275

Chapter 16: The Top Ten Marketing Automation Mistakes 277

Chapter 17: The Top Ten Marketing Automation Blogs You Need to Read 283

Index 287

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