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Managerial Economics For Dummies (1118412060) cover image

Managerial Economics For Dummies

ISBN: 978-1-118-41206-0
384 pages
February 2013
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Introduction 1

Part I: The Nature of Managerial Economics 9

Chapter 1: Managerial Economics: Taking Care of Business 11

Chapter 2: Supply and Demand: You Have What Consumers Want 23

Chapter 3: Calculus, Optimization, and You 39

Part II: Considering What Side You’re On in the Decision-Making Process 55

Chapter 4: Using the Elasticity Shortcut 57

Chapter 5: Consumer Behavior: A Market for Anything? 73

Chapter 6: Production Magic: Pulling a Rabbit Out of the Hat 91

Chapter 7: Innovation and Technological Change: The Future Is Now 109

Chapter 8: Production Costs: Where Less Is More 121

Part III: Recognizing Rivals: Market Structures and the Decision-Making Environment 137

Chapter 9: Limited Decision-Making in Perfect Competition 139

Chapter 10: Monopoly: Decision-Making Without Rivals 161

Chapter 11: Oligopoly: I Need You 181

Chapter 12: Game Theory: Fun Only if You Win 203

Chapter 13: Monopolistic Competition: Competitors, Competitors Everywhere 223

Chapter 14: Increasing Revenue with Advanced Pricing Strategies 235

Part IV: Anticipating Surprises: Risk and Uncertainty 261

Chapter 15: Risk Analysis: Walking Through the Fog 263

Chapter 16: Using Capital Budgeting to Prepare for the Future 285

Chapter 17: Principal–Agent Issues and Adverse Selection: Can Everyone Agree? 299

Chapter 18: Rules, Rules Everywhere: Government and Managerial Decision-Making 315

Part V: The Part of Tens 333

Chapter 19: Ten Critical Concepts 335

Chapter 20: Ten Managerial Mistakes and How to Avoid Them 343

Index 351

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