Part I: Landing Page Basics.

Chapter 1: Introducing Landing Page Optimization.

Chapter 2: Understanding Online Marketing Basics.

Chapter 3: Preparing for Your Landing Page.

Part II: Building Landing Pages.

Chapter 4: Identifying Key Landing Page Elements.

Chapter 5: The “Best Practices” of Landing Page Aesthetics.

Chapter 6: Writing for Landing Pages.

Chapter 7: Building Customer Trust.

Part III: Getting to Know Your Customers.

Chapter 8: Getting to Know Your Audience.

Chapter 9: Meeting Your Visitors’ Expectations.

Chapter 10: Improving Customer Communications.

Part IV: Increasing Your Sales.

Chapter 11: Understanding E-Commerce and Closing Online Sales.

Chapter 12: Fine-Tuning Your Landing Page.

Part V: Driving More Visitors to Your Site.

Chapter 13: Using Keywords Effectively.

Chapter 14: Understanding Search Engine Marketing.

Chapter 15: Driving Traffi c with Ads, Articles, and Other Tricks.

Chapter 16: Paying for Your Clicks.

Chapter 17: Running a Google PPC Campaign.

Part VI: The Part of Tens.

Chapter 18: Ten-Point Landing Page Inspection.

Chapter 19: Ten Surefi re Ways to Increase Conversion Rates.

Index.