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Franchising For Dummies, 2nd Edition (0470109572) cover image

Franchising For Dummies, 2nd Edition

ISBN: 978-0-470-10957-1
408 pages
January 2007
US $16.99 Purchase This E-book

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Part I: Franchising Basics: Separating the Myths from the Facts.

Chapter 1: The Power of the Brand: Franchising and You.

Chapter 2: Franchising Is More than Just a Food Industry.

Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?

Part II: So You Want to Be a Franchisee?

Chapter 4: Making the Choice: Deciding Which Business Is Right for You.

Chapter 5: Raising Capital: Wowing, Wrangling, and Winning.

Chapter 6: Signing on the Dotted Line: Legal Issues.

Part III: Operating Your Franchise like a Well-Oiled Machine.

Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion.

Chapter 8: Hiring, Training, and Other Staffing Decisions.

Chapter 9: Working with Your Franchisor and Fellow Franchisees.

Chapter 10: Attracting and Keeping Customers.

Part IV: Times Change: Deciding What to Do Next.

Chapter 11: Acquiring Other Franchises.

Chapter 12: Acquiring Other Brands.

Chapter 13: When the End Is Nigh.

Part V: On the Flip Side: Building Your Own Franchise.

Chapter 14: From Small Business Owner to Franchisor.

Chapter 15: Growing Your Franchise Family.

Chapter 16: Building the Network: Expanding Wisely.

Part VI: The Part of Tens.

Chapter 17: Ten Keys to Franchise Success.

Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise.

Part VII: Appendixes.

Appendix A: Glossary of Common Franchise Terms.

Appendix B: About the CD.


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