Facebook® Marketing For Dummies®
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Part I: Getting Started on Facebook.
Chapter 1: Introducing Facebook Marketing.
Chapter 2: Joining the Facebook Community.
Chapter 3: Finding Your Way Around.
Part II: Putting Facebook to Work.
Chapter 4: Creating a Page for Your Business.
Chapter 5: Developing a Facebook Marketing Plan.
Chapter 6: Promoting Your Page.
Chapter 7: Facing Facebook Groups.
Chapter 8: Hosting Facebook Events.
Part III: Strategies for Advertising Success.
Chapter 9: Checking out Advertising Options and Strategies.
Chapter 10: Measuring Advertising Success — One Click at a Time.
Chapter 11: Buying and Selling within the Marketplace.
Part IV: Riding the Facebook Viral Wave.
Chapter 12: Dressing Up Your Facebook Page with Applications.
Chapter 13: Hosting Your Own Facebook Contest.
Chapter 14: Surveying the Crowd.
Chapter 15: Reaching out Further with Facebook Connect.
Part V: The Part of Tens.
Chapter 16: Ten Reasons Why Your Business Needs a Facebook Page.
Chapter 17: Ten Business Etiquette Tips for Facebook.
Chapter 18: Ten Facebook Blogs for Business.
Chapter 19: Ten (Plus One) Must-Have Facebook Applications for Your Business.
Appendix A: Web Links For Facebook Marketing.
Appendix B: Protecting Your Identity in Facebook.