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Facebook Marketing For Dummies, 4th Edition (1118400380) cover image

Facebook Marketing For Dummies, 4th Edition

ISBN: 978-1-118-40038-8
336 pages
June 2013
US $24.99 Add to Cart

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Introduction  1

Part I: Getting Started with Facebook Marketing  7

Chapter 1: Marketing in the Age of Facebook 9

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 29

Part II: Building Your Facebook Presence  51

Chapter 4: Getting Started with a Facebook Page 53

Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75

Chapter 6: Enhancing Your Facebook Page with Applications 87

Part III: Engaging with Your Customers and Prospects on Facebook  103

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105

Chapter 8: Going Public with Your Facebook Page 117

Chapter 9: Engaging with Your Fans 139

Chapter 10: Measuring Success with Facebook Insights 153

Part IV: Marketing beyond the Facebook Page 173

Chapter 11: Using Facebook Advertising to Promote Your Business 175

Chapter 12: Using Facebook Offers to Promote Your Business 211

Chapter 13: Using Facebook Groups and Events to Promote Your Business 219

Chapter 14: Cross-Promoting Your Page 239

Chapter 15: Understanding and Using Facebook Social Plug-Ins 253

Part V: The Part of Tens  277

Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 279

Chapter 17: Ten (or So) Business Etiquette Tips for Facebook 285

Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 291

Index  295

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