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Cross-Cultural Selling For Dummies (0470451556) cover image

Cross-Cultural Selling For Dummies

ISBN: 978-0-470-45155-7
384 pages
November 2008
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Michael Soon Lee, MBA, is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books.

Ralph R. Roberts is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author.

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