Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Dummies.com
  • Print
  • Share
Cross-Cultural Selling For Dummies (0470377011) cover image

Cross-Cultural Selling For Dummies

ISBN: 978-0-470-37701-7
Paperback
384 pages
October 2008
US $21.99 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: E-book
Introduction.

Part I: Mastering the Multicultural Mind-Set.

Chapter 1: Expanding Your Market.

Chapter 2: Realizing the Incredible Untapped Potential of the Multicultural Market.

Chapter 3: Assessing Your Cross-Cultural Sales Readiness.

Chapter 4: Developing Cross-Cultural Competency.

Part II: Multicultural Marketing and Beyond.

Chapter 5: Building a Marketing Campaign with Global Appeal.

Chapter 6: Developing a Comprehensive Program.

Chapter 7: Building Your Diversity-Friendly Place of Business.

Part III: A Crash Course in Cross-Cultural Sales.

Chapter 8: Mastering the Meet and Greet.

Chapter 9: Building Rapport with Culturally Diverse Clientele.

Chapter 10: Investigating Needs and Probing for Buying Signals.

Chapter 11: Adapting Your Sales Presentation and Techniques.

Chapter 12: Closing the Sale with Diverse Clients.

Chapter 13: Negotiating with Natural-Born Hagglers.

Part IV: Taking Your Game to the Next Level.

Chapter 14: Tweaking Your Customer-Service Skills.

Chapter 15: Generating Word-of-Mouth Referrals.

Chapter 16: Building, Managing, and Retaining a Diverse Sales Team.

Part V: The Part of Tens.

Chapter 17: Ten Myths about Customers from Other Cultures.

Chapter 18: Ten Common Stereotypes of Americans.

Appendix: Culture-Specifi c Insiders Information.

Index.

  • Print
  • Share