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Creating a Business Plan For Dummies (1118641221) cover image

Creating a Business Plan For Dummies

ISBN: 978-1-118-64122-4
384 pages
June 2014
US $26.99 Add to Cart

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Introduction 1

Part I: Getting Started 7

Chapter 1: Letting Your Plan Take Flight 9

Chapter 2: Figuring Out What's So Special about You (and Your Business) 27

Chapter 3: Sizing up the Competition 39

Part II: Doing the Groundwork 57

Chapter 4: Budgeting for Start-Up Expenses 59

Chapter 5: Figuring out Prices and Predicting Sales 77

Chapter 6: Calculating Costs and Gross Profit 97

Chapter 7: Planning for Expenses 119

Part III: Checking Your Idea Makes Financial Sense 145

Chapter 8: Assembling Your Profit & Loss Projection 147

Chapter 9: Calculating Your Break-Even Point 169

Chapter 10: Creating Cashflows and Building Budgets 179

Part IV: Transforming Your Idea into Reality 199

Chapter 11: Separating Yourself from Your Business 201

Chapter 12: Developing a Strong Marketing Plan 219

Chapter 13: Staying One Step Ahead 243

Chapter 14: Managing Risk 259

Chapter 15: Pulling Together Your Written Plan 275

Part V: The Part of Tens 295

Chapter 16: Ten Tips for Using Excel in Your Business Plan 297

Chapter 17: Ten Ideas for a Well-Presented Plan 309

Chapter 18: Ten Questions to Ask before You're Done 319

Appendix: Sample Business Plan 327

Index 349

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