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Complete MBA For Dummies, 2nd Edition (1118052420) cover image

Complete MBA For Dummies, 2nd Edition

ISBN: 978-1-118-05242-6
432 pages
February 2011
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Part I: The New, Improved World of Business.

Chapter 1: The MBA in a Nutshell.

Chapter 2: Today’s Hottest Business Trends.

Chapter 3: Entrepreneurship for Everyone.

Chapter 4: Global Business: Fun and Profit in Katmandu.

Chapter 5: Polish Your Crystal Ball for Some Strategic Planning.

Part II: Managing a Business in the New World.

Chapter 6: Managing Is Hard; Leading Is Even Harder.

Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees.

Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them.

Chapter 9: One for All and All for One: Building Teams That Really Work.

Part III: Money: What You Don’t Know Will Hurt You.

Chapter 10: All You Ever Wanted to Know about Accounting.

Chapter 11: Working Your Way through Financial Statements.

Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis.

Chapter 13: Understanding Stocks and Bonds.

Chapter 14: It Takes Money to Make Money.

Part IV: Marketing in the New World.

Chapter 15: You Are Nothing without a Customer.

Chapter 16: Getting Noticed with Advertising and Promotion.

Chapter 17: Navigating the New World of Selling.

Part V: Other Important Stuff.

Chapter 18: Manufacturing and Distribution: It’s a Brave New World.

Chapter 19: The Ins and Outs of Risk Management.

Chapter 20: In Business, Everything Is Negotiation.

Chapter 21: Econ 101: The Basics of Economics.

Part VI: The Part of Tens.

Chapter 22: Ten Biggest Mistakes Managers Make.

Chapter 23: Ten Effective Ways to Market Your Products and Services.

Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow.


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