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Business Storytelling For Dummies (1118730178) cover image

Business Storytelling For Dummies

ISBN: 978-1-118-73017-1
384 pages
November 2013
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Introduction 1

Part I: Getting Started with Business Storytelling 7

Chapter 1: The Scoop on Business Storytelling 9

Chapter 2: The Why, What, How, and Who of Business Storytelling 19

Chapter 3: What Makes a Story a Story 29

Chapter 4: Stories to Have in Your Hip Pocket 51

Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77

Part II: Moving People to Action: Creating Compelling Stories 97

Chapter 6: Crafting a Story 99

Chapter 7: Polishing a Story: Structure and Embellishments 119

Chapter 8: What to Do About Data 141

Chapter 9: Expanding and Contracting Your Story 159

Part III: Sharing Stories for Maximum Value 177

Chapter 10: Getting Comfortable Telling Stories 179

Chapter 11: Chapter 11: Moving Stories into Multiple Media 197

Chapter 12: Incorporate Story in Your Organization 213

Part IV: Tailoring Storytelling to Special Circumstances 233

Chapter 13: Storytelling to Fund Your Passion 235

Chapter 14: Storytelling in Marketing 255

Chapter 15: Selling With Stories 275

Chapter 16: Using Stories to Spark Change 295

Part V: The Part of Tens 315

Chapter 17: Ten Things You Should Never, Ever Do 317

Chapter 18: Ten Storytelling Tips for Speakers 323

Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331

Appendix: Real-Life Stories and a Template 335

Index 355

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