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Business Plans Kit For Dummies, 4th Edition (1118756169) cover image

Business Plans Kit For Dummies, 4th Edition

ISBN: 978-1-118-75616-4
384 pages
November 2013
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Introduction 1

Part I: Getting Started with Business Plans 5

Chapter 1: Starting Your Planning Engine 7

Chapter 2: Generating and Refining a Successful Business Idea 25

Chapter 3: Defining Your Business Purpose and Structure 45

Part II: Developing Your Plan's Components 75

Chapter 4: Understanding Your Business Environment 77

Chapter 5: Charting Your Strategic Direction 103

Chapter 6: Describing Your Business and Its Capabilities 127

Chapter 7: Crafting Your Marketing Plan 149

Chapter 8: Tallying Up Your Financial Situation 169

Part III: Tailoring a Business Plan to Fit Your Needs 195

Chapter 9: Planning for a One-Person Business 197

Chapter 10: Planning for a Small Business 221

Chapter 11: Planning for an Established Business 235

Chapter 12: Planning for a Nonprofi t Organization 251

Chapter 13: Planning in a Rapidly Changing World 269

Part IV: Making the Most of Your Plan 281

Chapter 14: Putting Your Plan Together 283

Chapter 15: Implementing Your Plan 303

Chapter 16: Keeping Your Plan Current 317

Part V: The Part of Tens  325

Chapter 17: Ten Signs That Your Plan May Need an Overhaul 327

Chapter 18: Ten Questions to Answer Before You Finish Your Business Plan 333

Appendix A: About the CD 339

Index 347

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