Part I: Knowing Where You Want to Go.

Chapter 1: Preparing to Do a Business Plan.

Chapter 2: Understanding the Importance of a Business Plan.

Chapter 3: Setting Off in the Right Direction.

Chapter 4: Charting the Proper Course.

Part II: Describing Your Marketplace.

Chapter 5: Examining the Business Environment.

Chapter 6: Slicing and Dicing Markets.

Chapter 7: Getting Better Acquainted With Customers.

Chapter 8: Checking Out Your Competition.

Part III: Weighing Your Company’s Prospects.

Chapter 9: Assessing Where You Stand Today.

Chapter 10: Making Money Doing What You Do Best.

Chapter 11: Figuring Out the Financial Details.

Chapter 12: Forecasting and Budgeting.

Part IV: Looking to the Future.

Chapter 13: Managing Uncertainty.

Chapter 14: Thinking Strategically.

Chapter 15: Growing Up and Growing Bigger.

Part V: Putting Your Business Plan into Action.

Chapter 16: Shaping Your Organization.

Chapter 17: Leading the Way.

Part VI: The Part of Tens.

Chapter 18: Ten Signs That Your Business Plan Needs Refreshing.

Chapter 19: Ten Questions to Ask about Your Plan.

Chapter 20: Ten Business-Planning Never-Evers.

Appendix: A Sample Business Plan.

Index.