Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Dummies.com
  • Print
  • Share
Business Innovation For Dummies (0470601744) cover image

Business Innovation For Dummies

ISBN: 978-0-470-60174-7
Paperback
388 pages
June 2010
US $21.99 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: E-book

Introduction 1

Part I: Making Your Mark as an Innovator 9

Chapter 1: Taking an Innovative Approach to Work 11

Chapter 2: Creating an Innovative Career Path 33

Chapter 3: Leading with Creative Vision 45

Chapter 4: Innovating in Sales and Marketing 67

Chapter 5: Being an Innovative Strategist 79

Part II: Stimulating Your Creative Side: Thinking in New and Different Ways 99

Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101

Chapter 7: Mastering Advanced Brainstorming 121

Chapter 8: Going Beyond Brainstorming 143

Chapter 9: Turning Problems into Opportunities for Innovation 159

Chapter 10: Going Shopping for Innovations 171

Chapter 11: Coming Up with Creative Combinations 183

Part III: Applying Creativity and Innovation to Daily Challenges 197

Chapter 12: Delivering Fresh Presentations and Proposals 199

Chapter 13: Negotiating Creative Win–Wins 219

Chapter 14: Innovating to Save Costs 231

Part IV: Implementing a Major Innovation 245

Chapter 15: Managing the Development of an Innovative Idea 247

Chapter 16: Spreading the Word to Diffuse Your Innovation 261

Chapter 17: Protecting Intellectual Property 275

Chapter 18: Building a Business Around Your Innovation 295

Part V: The Part of Tens 309

Chapter 19: Ten Creative Ways to Boost Your Career 311

Chapter 20: Ten Tips for More Innovative Meetings 317

Chapter 21: Ten Ways to Stimulate Your Creative Genius 323

Chapter 22: Ten Tips for Better Implementation of Your Ideas 331

Index 339

  • Print
  • Share