Business, Investing & Careers

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529 & Other College Savings Plans For Dummies
There’s no question: The cost of college continues to soar, even when the rest of the economy stagnates, and this reality is not likely to change any time soon. Fortunately, everyone, including you, the various governments (federal and state), and the colleges themselves, are in on this secret, so everyone can plan and plot, well in advance of that eventual first day of your child’s freshman year, ways to get that child there, and ways to help you ... Read More
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Accounting For Dummies, 4th Edition
Learn the basics of practical accounting easily and painlessly with Accounting For Dummies, 4th Edition, which features new information on accounting methods and standards to keep you up to date. With this guide, you can avoid accounting fraud, minimize confusion, maximize profits, and make sense of accounting basics with this plain-English guide to your accountant’s language. Understand how to manage inventory, report income and expenses for public ... Read More
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Accounting Workbook For Dummies
Balance the books -- without all the headaches!

Trying to get certified and become an accountant? Own a small business but need a little help balancing your books? Don't worry! This hands-on guide provides the learning and vital practice you need to master important accounting concepts and basics. Perfect as a companion workbook for Accounting For Dummies -- or any other accounting textbook -- Accounting Workbook For Dummies gives you a wealth of real-world ... Read More
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Advanced Selling For Dummies
Advanced Selling For Dummies® is a terrific resource that can energize your business performance and boost your bottom line. An excellent guide for both seasoned salespeople who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue.

This book is packed with practical advice on how to boost sales, productivity ... Read More

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Advertising For Dummies, 2nd Edition
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. ... Read More

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AdWords For Dummies
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Annuities For Dummies
Why look into annuities? If you’re a Baby Boomer with little or no pension and most of your money in low-interest savings accounts, an annuity may be the key to a secure and comfortable retirement. How can you find out whether an annuity is right for you? Read Annuities For Dummies, 3rd Edition.

This completely revised and updated, plain-English guide is packed with the latest information on choosing the best annuity for your retirement needs. You’ll ... Read More

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Asset Allocation For Dummies
An easy-to-understand how-to guide to the single most important thing you can do in investing — choosing and mixing your assets successfully.

You don’t need to be an expert analyst, a star stock-picker, or a rocket scientist to have better investment results than most other investors. You just need to allocate your assets in the right way, and have the conviction to stick with that allocation.

The big secret behind asset allocation — the secret that ... Read More

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Balanced Scorecard Strategy For Dummies
A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders

The Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis approaches, it analyzes an organization's overall performance ... Read More

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Bond Investing For Dummies
Bonds and bond funds are among the safest and most reliable investments you can make to ensure an ample and dependable retirement income — if you do it right! Bond Investing For Dummies helps you do just that, with clear explanations of everything you need to know to build a diversified bond portfolio that will be there when you need it no matter what happens in the stock market.

This plain-English guide explains the pros and cons of investing in ... Read More

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Bookkeeping For Dummies
Accurate and complete bookkeeping is crucial to any business owner, but it’s also important to those who work with the business, such as investors, financial institutions, and employees. People both inside and outside the business all depend on a bookkeeper’s accurate recordings.

Bookkeeping For Dummies provides the easy and painless way to master this crucial art. You’ll be able to manage your own finances to save money and grow your business. This ... Read More

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Bookkeeping Workbook For Dummies
If you're preparing for The American Institute of Professional Bookkeepers' (AIPB) bookkeeping certification test, you need an easy- to-follow test-preparation guide that gets you up to speed quickly in all of the bookkeeping basics, from setting up a company's books and recording transactions to managing employee payroll, handling government paperwork, and closing out the books. You need Bookkeeping Workbook For Dummies ... Read More
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Branding For Dummies
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and ... Read More
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Business Contracts Kit For Dummies
If you think that hard work and good decision-making are the only keys to running a successful business, think again. Although these issues are critical in any business endeavor, in reality it is the paperwork that is key to creating and maintaining your business. That’s right, paperwork! From employee contracts to real estate leases, these and other legal documents are incredibly important, but can be difficult to decipher. ... Read More
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Business Etiquette For Dummies, 2nd Edition
Make no mistake, etiquette is as important in business as it is in everyday life — it’s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation.

This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today’s ... Read More

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Business Math For Dummies
Now, it is easier than ever before to understand complex mathematical concepts and formulas and how they relate to real-world business situations. All you have to do it apply the handy information you will find in Business Math For Dummies. Featuring practical practice problems to help you expand your skills, this book covers topics like using percents to calculate increases and decreases, applying basic algebra to solve proportions, and working with ... Read More
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Business Plans For Dummies, 2nd Edition
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an ... Read More
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Business Plans Kit For Dummies, 2nd Edition
When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.

Business Plan Kit For Dummies, Second Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource ... Read More

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Business Valuation For Dummies
Business Valuation For Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models ... Read More
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Buying a Car For Dummies
Buying a car is never easy. Besides spending a sizeable amount of money on this investment, your liveliness probably relies on this vehicle. You need to know that your car will get you from point A to point B in a timely and safe manner—so buying a lemon is not something you can afford to do.

Buying A Car For Dummies is for you if you need to find out how to buy, sell, insure, drive, protect, or rent a vehicle. It doesn’t matter how old you are ... Read More

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Buzz Marketing with Blogs For Dummies
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: ... Read More
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Call Centers For Dummies
A fun and simple guide to improving call center management and response
Call Centers For Dummies serves as the ideal resource for call center managers. Concentrating on revenue generation, efficiency, and customer satisfaction, it helps managers improve their results and affect their company's bottom line. With new tools and tactics specifically designed for call center managers, Call Centers For Dummies helps put a value on customer relations efforts ... Read More
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Candlestick Charting For Dummies
Want to gain a trading edge with candlestick charts? Find them a little confusing? No worries! Candlestick Charting For Dummies sheds light on this time-tested method for finding the perfect moment to buy or sell. It demystifies technical and chart analysis and gives you the tools you need to identify trading patterns — and pounce!

This friendly, practical, guide explains candlestick charting and technical analysis in plain English. In no time, you’ll ... Read More

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Coaching & Mentoring For Dummies
If you want to create a lean, mean, working machine in today’s environment you need a game plan for building employee morale and commitment. By coaching and mentoring your work force—instead of implementing staid traditional management techniques—you’ll start to see tremendous results.

Regardless of where you find yourself on the corporate ladder and what level of authority you carry, what you and other managers share in common is the responsibility ... Read More

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Commercial Real Estate Investing For Dummies
Thinking about becoming a commercial real estate investor? Commercial Real Estate Investing For Dummies covers the entire process, offering practical advice on negotiation and closing win-win deals and maximizing profit. From office buildings to shopping centers to apartment buildings, it helps you pick the right properties at the right time for the right price.

Yes, there is a fun and easy way to break into commercial real estate, and this is it. ... Read More

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