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Web Design & Development - Marketing & Advertising

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Writing a Call to Action for Your E-Mail Marketing Campaign

Even when your content is valuable, most consumers simply scan and delete your marketing e-mails unless you prompt them with alternatives. To get your customers and prospects to open your e-mails, each [more…]

How to Retweet for Marketing Advantage

Retweeting information that you think your Twitter followers will appreciate is part of a smart marketing strategy. You indicate that you’re retweeting a post by typing RT [more…]

How to Sign up for TwitterCounter

If you are marketing on Twitter, finding out what your followers are doing can give you insights about how to reach them more effectively. TwitterCounter [more…]

How to View Follower Growth on TwitterCounter

TwitterCounter is a great marketing tool. You can use it to track your Twitter followers and the growth of your list of followers. The following list describes what makes TwitterCounter important to your [more…]

Why to Add a TwitterCounter Button to Your Website

If you are marketing your goods and services on Twitter you can add a TwitterCounter button to your blog or website. When visitors to your site click it, they are taken to your TwitterCounter homepage. [more…]

Tracking Who’s Unfollowed You on Twitter via Qwitter

Twitter marketing tools that feed your ego and help you gain as many followers as you could possibly want abound, but none are quite like Qwitter. Qwitter is a service that allows you to track who has [more…]

Tips for Engaging Your Twitter Followers

Think of your Twitter followers as valuable marketing tools. They help you share content and spread news about your products and services; they also help you build thought-leadership and your ideas. You [more…]

Searching for Customers by Subject Matter on Twitter

Twitter marketers can dig in three main places to unearth people to follow on Twitter: people’s tweets, people’s bios, and people’s locations. Based on tweets, you can establish an interest or a need from [more…]

Determining Who to Follow in Your Twitter Marketing Campaign

Marketing on Twitter can be tricky. You want to follow people that will help your business grow. Not everyone is worth following. This doesn’t mean that these folks are bad people; they just don’t provide [more…]

Why Build a Quantity-Based Twitter Network

The Twitterati (Tweet elite) have a raging debate about whether you should have a huge Twitter following or focus more on having a smaller number of loyal fans who truly care about what you have to say [more…]

The Pros and Cons of Auto-DMs for Twitter Marketers

On Twitter direct messages (also called DMs) are tweets that you send out to a follower that only he or she can see. Whereas other tweets are public to all your followers, the DM is a private message that [more…]

How Retweeting Helps Your Marketing Venture on Twitter

To market successfully on Twitter you need to know how to use retweets. When you retweet, you tweet a message that was previously posted by another user; in other words, you’re quoting another user or [more…]

How to Find Customers on Twitter

The great thing about using Twitter for marketing is that you can reach customers in a whole new way. You can reach your customers right where they are, instead of advertising in places they’re likely [more…]

Choosing a Font and Style for Your E-Mail Marketing Message

The fonts and styles of type you choose help get your e-mail marketing message across. Fonts and styles do a lot of work for your message: They make your words readable, add emphasis where you want it, [more…]

Use Headlines in Your E-Mail Marketing Messages

Without a doubt, headlines are the most important text in your marketing e-mails. Headlines are what your audience scans to determine whether your content is relevant and valuable enough to read. [more…]

How to Handle a Long E-Mail Marketing Message

Communicating your entire marketing message in the body of your e-mail can be tempting. If your message is concise and interesting to your readers, including it all may may suit your objectives and your [more…]

Use Text Links in Your E-Mail Marketing Message

Sometimes, what you want the audience for your marketing e-mails to do is click a text link to take them to a web page. Links use HTML to tell the computer what to do when someone clicks the link, so your [more…]

How to Use Navigation Links in Your E-Mail Marketing Messages

Navigation links allow your audience to jump to visual anchors within the body of your marketing e-mail. If your audience has to scroll to see one or more headlines or bodies of content, use navigation [more…]

Linking to Files in Your E-Mail Marketing Messages

Your marketing e-mail can deliver attached files of all sorts, but attaching files should be reserved for sending personal e-mails to a small number of people at a time. Most e-mail programs and e-mail [more…]

File Formats for Images in Your E-Mail Marketing Messages

Using images — any type of graphic file — in your e-mail marketing communications gives your messages it pizzazz but also requires careful planning. Whether you obtain your images with a digital camera [more…]

Referencing Images without Embedding Them in Your E-Mail Marketing Messages

Embedded and attached images usually cause a higher percentage of your marketing e-mails to be filtered into junk folders. So, instead of embedding or attaching images, use image references that point [more…]

How to Place Images in Your E-Mail Marketing Messages

Properly placed images in your marketing e-mails can help break up the text and make your messages easier to scan and read. Improperly placed images can distract your audience from the main idea of your [more…]

Making Use of Headers in Your E-Mail Marketing Messages

When used appropriately, the header of your e-mail marketing message lets your audience identify you as a trustworthy sender and helps them determine whether your e-mails are worthy of immediate attention [more…]

Designing the From Line for Your E-Mail Marketing Messages

The From line of your e-mail marketing message helps to ensure that most e-mail programs display enough information for your audience to identify and trust you as a desired sender. Plus, most recipients [more…]

Designing the Subject Line for Your E-Mail Marketing Messages

The Subject line of your marketing e-mail gives your audience a hint at the e-mail’s content. About a third of consumers use the Subject line to determine whether to open your e-mail. The most effective [more…]

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