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Twitter Marketing Strategies

Twitter and the Internet have changed how you can target your customers. They’ve made marketing easier and cheaper. E-mail accounts and social networks such as Facebook are free to use. The cost of developing [more…]

How to Use Twitter to Find Sales Leads

Nowadays, you can find prospective customers by searching for them through Twitter’s search feature (both the one that you have access to within Twitter itself and the [more…]

How Do Promoted Tweets Work?

Twitter has released some new tools called promoted tweets that can put ads in Twitter on search results and then move to the user feeds. How does that help your marketing campaign? Well, when a user searches [more…]

How to Reduce Your Number of Twitter Followers

That’s right, reduce the number of Twitter followers to improve your marketing campaign. To get to your truly engaged followers, you need to lighten your load. Sure, it means you have fewer followers, [more…]

Using Multiple Twitter Accounts to Create Your Business Profile

If you're using Twitter for business, do you create a personal account and a business account, or do you use just one account? A lot depends on your specific case, and you should base your decision on [more…]

Installing an Analytics Package to Measure Your Twitter Presence

Analytics software lets you track your tweets and retweets so you can tell how effective your Twitter marketing campaign is. You can install an analytics package on your website fairly easily. Each package [more…]

How to Recognize and Block a Twitter Spam Account

As your Twitter marketing campaign grows you will want keep track of the people who start following you. That way you can block people who generate spam. If you have your account set up to send you New [more…]

Third-Party Tools for Marketing on Twitter

As a Twitter marketer, you will want to look for an app that allows you to effectively manage multiple Twitter profiles, schedule tweets to go out at a later date and time, and measure your Twitter analytics [more…]

How to Manage Your Marketing Time on Twitter

Marketing on Twitter involves managing your time. If you look at Twitter as some big elephant that you have to eat all at the same time, you’ll never get it done. But if you start small, you can master [more…]

How to Manage and Analyze Twitter Data with Twitalyzer

Twitalyzer is one of the Web-based tools that allow you to automate, export, and manage your Twitter data and analytics to measure effectiveness. The information you obtain from Twitalyzer is not overwhelming [more…]

Monitoring Services for Assessing Your Twitter Marketing Campaign

To measure the success of your Twitter marketing efforts, it helps to know whether and where people are talking about your tweets, forwarding your links, or using those links elsewhere on the Web. You [more…]

How to Use Twitter in Your Business

Whether you have a small, medium-sized, or large business, you can use Twitter as a valuable marketing tool. Also, Twitter can help complement your company’s current PR and customer service efforts. The [more…]

Creating a Twitter Contacts List for Your Marketing Campaign

After you create your Twitter account, you are given different options to help you in building your Twitter contact list. For marketing purposes, you can let Twitter build your list with your current e-mail [more…]

How to Complete Your Twitter Profile Settings

You use your Twitter bio to let the world know who you are. If you're using Twitter for business, tell what your business des. Use plain language and keywords that people would normally search for. Do [more…]

How to Find Industry Leaders and Competitors on Twitter

If you are marketing on Twitter you need to learn how to find industry leaders and competitors in your area. Leaders write the articles in the trade journals, get invited to give keynote speeches and presentations [more…]

How to Stay Off E-Mail Marketing Blacklists

Getting added to an e-mail blacklist can really wreck your e-mail marketing strategy. Having your business’s IP address reported as a possible spammer is [more…]

How to Get Removed from an E-Mail Blacklist

As a legitimate e-mail marketer, you may do all the right things to avoid being put on a blacklist, yet find your e-mails blocked from time to time. Sometimes, you make an innocent mistake, or your security [more…]

How to Fit E-Mail into Your Marketing Strategy

Including e-mail in your marketing mix isn’t as simple as transferring more traditional message formats into electronic formats or abandoning more expensive media in favor of e-mail delivery. You need [more…]

How to Brand Your Marketing Message across All Media

In marketing, you’re likely to employ several tools, messages, and types of media — including e-mail — over long periods of time. Keeping the design elements and personality of your messages similar or [more…]

How to Create Navigation Links in Your E-Mail Marketing Messages

Including navigation links in your e-mail marketing messages can save your audience time and direct them to exactly where you want them to be. Create links as a table of contents or to take your audience [more…]

Using Basic Marketing Principles with E-Mail Marketing

As an e-mail marketer, your job is to convince consumers to part with their money to obtain your products or services. Your persuasive technique probably involves communicating one of two basic messages [more…]

Lowering Customer-Acquisition Costs with E-Mail Marketing

With e-mail marketing, you can lower your acquisition cost — the amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase. Figuring acquisition [more…]

How to Minimize Spam Complaints to Your E-Mail Marketing

Spam, also known as unsolicited commercial e-mail, is the bane of legitimate e-mail marketers like you. If recipients perceive your mailings as annoying spam, they can easily report you to anti-spam agencies [more…]

Making Sure that Your E-Mail Marketing Complies with Spam Laws

The CAN-SPAM Act of 2003 makes certain e-mail marketing practices illegal and gives legal definitions to many best practices. Using these best practices is one way to reduce spam complaints and ensure [more…]

How to Collect Your E-Mail Marketing Addresses Legally

The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]

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