Web Design & Development - Marketing & Advertising

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Building Your Business's E-Mail List

Collecting e-mail addresses isn't easy. Fortunately, your e-mail list needn't be large to be effective. The best lists contain loyal, repeat customers; referral sources who respect others' privacy; and [more…]

Combining Marketing E-Mails with Social Media

E-mail marketing tools and strategies are always adapting to new technologies and changes in consumer behavior. Social media is no different — think of social sharing as the new forwarding. Here are a [more…]

How to Choose Who to Follow on Twitter

Although most of marketing, including Twitter marketing, is a big numbers game, that approach isn’t always successful: More leads don’t always equate to more sales. Choosing who to follow on Twitter helps [more…]

How to Build Your Twitter Network

Building a Twitter network organically to market your company or product takes a long time. You find your friends and colleagues, you find people who are interested in what you have to say, and after a [more…]

Sending Commercial Messages on Twitter

If you are using Twitter as part of your marketing campaign, you may be tempted to send commercial messages to your followers. As a general rule, you shouldn’t bombard your customers and Twitter followers [more…]

Deciding What to Tweet About to Market Your Product

Figuring out what to tweet about for marketing purposes can be tricky. Your first inclination may be to start sending out tweets about your product or service. Come up with a clever statement, insert a [more…]

How to Define Your Target Audience on Twitter

Choosing your target audience is the first step in building your Twitter marketing plan. Choosing people to target on Twitters differs from choosing your market in a more traditional setting. When you're [more…]

5 Tips for Marketing on Twitter

Effective marketing on Twitter doesn’t require a lot of time. In fact, you need to spend no more than 30–60 minutes per day (in two 15–30 minute blocks) on Twitter. Here are some tips for how to be productive [more…]

How to Join In on Twitter Trends

Twitter trends are the most talked-about topics on Twitter. If you want to get in on a conversation about a local, national, or even global topic, you need to find out who’s talking about what. You can [more…]

How to Create and Invite People to Your Business's Facebook Event

Facebook Events is a great way to get people together virtually or in person to support your business, brand, or product. Events is also an economical way of getting the word out beyond your normal in-house [more…]

How You Can Increase Business with a Facebook Page

Whether you’re a local, a national, or an international business, Facebook can help you drive the sales of your products and services. So, establishing a Facebook Page can help increase your business. [more…]

How to Effectively Share Content on Your Business’s Facebook Page

Facebook is all about connecting and sharing, so keep that in mind when you create your business’s Facebook Page. Sharing is all about the content. Whether that content is videos, photos, comments, links [more…]

How to Adapt Your Business’s Page to Facebook Changes

When you enter the world of Facebook marketing, remember that Facebook is an ever-changing universe, and some of the features and guidelines you’ve grown to rely on could be in jeopardy with every new [more…]

How to Share through Your Business’s Facebook Page

Sharing is the new currency in social media marketing, including Facebook marketing. There’s a tangible value in creating content that people actively share. When a piece of content is shared in this way [more…]

How to Use Best Practices in Your Business’s Facebook Page Design

Facebook Pages, also known as Fan Pages, give your business a presence on Facebook to promote your organization. When you create a Facebook Page for your business, give some thought to basic design principles [more…]

How to Integrate a Storefront on Your Business’s Facebook Page

Merchants are increasingly turning to Facebook as a channel to sell their wares. Attracted to Facebook’s mass reach and inexpensive, targeted ads, businesses create custom tabs to present their products [more…]

How to Use Facebook Ads for Your Business Marketing Campaign

Facebook’s advertising strategy can become an important part of your business marketing campaign. The self-service option for placing ads on Facebook offers many targeting options, such as being able to [more…]

How to Build Your Business’s Facebook Friend Network

Building your personal friend network on Facebook can have a resonating effect on your professional persona. By encouraging your friends to become fans of your business’s Page, your updates appear on their [more…]

How to Add Updates to Your Business’s Facebook Page

Maintaining a steady stream of updated content helps you attract new members from the Facebook community to your business’s Facebook Page, as well as interact with them. These updates also help keep your [more…]

Crafting Your Marketing Message on Twitter

Twitter is a place where you build business relationships (unless you're a spammer). Relationship building is the key to your Twitter marketing strategy. So you should strive to cultivate relationships [more…]

How to Perform a Competitive Analysis on Twitter

In parallel with creating a presence on Twitter, you should also figure out what your competitors are doing in the world of micro-blogging. Twitter makes creating a competitive analysis report fairly easy [more…]

Tools for Assessing Your Twitter Marketing Strategy

You can measure your Twitter marketing efforts in a number of different ways. Some of them are free, but others cost quite a bit of money. Regardless of the level of sophistication that you need, you can [more…]

How to Shorten URLs on Twitter

Even if you are marketing on Twitter, not everything you tweet is going to point to a blog, let alone your blog. Maybe you find an interesting photo or song, or you want to refer people to another article [more…]

How to Upload Your Photo to Twitter

To market your product, business, or brand on Twitter, you need to choose an image to represent it. Few things are a bigger turnoff on Twitter than profile pages that haven’t picked an original avatar [more…]

How to Compile and Follow Twitter Lists

If you are using Twitter as a marketing tool, you will want to take advantage of Twitter lists. The launch of Twitter lists provides you with a way to organize the people you’re following on Twitter and [more…]

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