Web Design & Development

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Dreamweaver to Fireworks: Image Editing

Suppose that you have a logo on your Web page and your client suddenly wants it in a different color. Normally, this would mean launching another image-editing program, tracking down the logo, opening [more…]

Using HTML Lists

People really like lists. Everywhere you look, you see lists. Here are three reasons why lists are a good thing — in a list, of course: [more…]

Calculating Click-Through Rates for E-Mail Campaigns

One of the more practical and valuable features of using e-mail to market your business is using e-mail tracking reports to find out what your audience is doing with your e-mails after you send them. [more…]

Tips for Success with ASP.NET 3.5

A huge, friendly user community supports ASP.NET. Freeresources are plentiful if you want to build dynamic, interactive, data-driven Web pages with ASP.NET 3.5. Here are some helpful hints for your Web [more…]

Collecting E-Mail Addresses Legally

Spam is bothersome enough that lawmakers enacted the CAN-SPAM Act of 2003 to help prosecute spammers. The acronym comes from its official title, the Controlling the Assault of Non-Solicited Pornography [more…]

Using E-Mail to Enhance Search Engine Optimization

Making sure that your Web site is visible to search engines is becoming increasingly important as e-commerce competes for online revenue. You can extend your e-mail marketing strategy beyond the standard [more…]

Setting Up Web Server Access with Dreamweaver MX 2004

To make your life simpler, Dreamweaver incorporates FTP capability so that you can easily upload your pages to a Web server. Integrating this feature also enables Dreamweaver to help you keep track of [more…]

Appreciating HTML Frames

Frames add innovative navigation control because they enable you to display multiple HTML pages in one browser window and control the contents of each framed area individually. Designers commonly use frames [more…]

Hiring Help to Design Your Web Site

Besides overseeing the content, managing the money, and handling the marketing, are you going to educate yourself in HTML, PHP, JavaScript, database programming, Dreamweaver, FrontPage, marketing communications [more…]

Getting Web Server Space

A Web server is a computer that's connected to the World Wide Web and runs special software that enables it to provide information to Web users. You can easily get space on a Web server. Several Web-based [more…]

Installing New Dreamweaver Extensions

Even with all the cool features already included in Dreamweaver CS3, the Extension Manager enables you to add new functionality by adding extensions from a variety of third-party sources. [more…]

Building a Yahoo! Store or Outsourcing It

You can build your store yourself, or you can hire someone to build it for you. You can even build it yourself and then just hire someone to clean it up. Sometimes, though, it's just better to break out [more…]

Introducing ActionScript Classes, Objects, and Methods

Objects, classes, methods, and properties — whew, that's a mouthful — are the building blocks of ActionScript programming. These terms are all related, and understanding how they interact is one of the [more…]

Weaving through Web Hosting Service Features

A number of businesses and organizations offer web hosting service — that is, space on their web server for your website. Most of these organizations charge for this service, and fees vary. You should [more…]

Managing Your Site's Structure with Dreamweaver

One of the more common mistakes new Web designers make is plunging into developing a site without thinking through all of their goals, priorities, budget, and design options. The instinct is to simply [more…]

Creating a Risk List for Your E-Commerce Venture

The most important step you can take to evaluate your e-commerce plan is to take a close, realistic, — even pessimistic — view of it. Have your project team look at the plan and point out the places where [more…]

Getting Into Customers' Heads via Surveys

You can conduct several different kinds of customer surveys, including demographic surveys, which help you determine which age groups, genders, races, and socioeconomic groups tend to use your business [more…]

Conducting an E-Mail Campaign via Newsletter

Newsletters are e-mails containing information that interests a particular group such as the members of an organization or the customers of a certain store. [more…]

Creating a Custom Look for Your Yahoo! Store with Icon Buttons

Yahoo! Store gives you some very cool options using Icon buttons to get a custom look for your store without ever touching RTML. First, you build your store with standard navigation buttons and then use [more…]

Finding Out about Click Fraud

Conversion ratio is a measure of how well you "convert" someone via your pay per click advertising. This number is critical; without knowing your conversion ratios, you can't figure out whether you're [more…]

Expanding Efficiency with Cascading Style Sheets

Defining a style in one location as CSS does has several advantages. First, it eliminates redundancy: You don't have to keep specifying its font size and color each time you use the <h1> tag in your document [more…]

Using E-Newsletters to Maintain Contact

E-newsletters (or electronic newsletters) have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and [more…]

The Benefits of HTML Headings

One of the more common text formatting options in HTML is the heading style. In HTML, you gain many advantages to using the heading styles (H1, H2, and so on) to style text that serves as titles or headlines [more…]

Dealing with Graphics on Your Web Site

The most difficult aspect of including graphics in your Web pages is resolving all the design issues that accompany the use of graphics. Creating effective graphics and placing them properly in relation [more…]

Enjoying Timesaving Contribute Tips

Even the best programs get better when you know how to make the most of them. These tips and tricks can be helpful if you're in a hurry or trying to work more efficiently. [more…]

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