How to Write Your Business's Brand Launch Plan
How to Avoid Mistakes when Revitalizing Your Business's Brand
How to Use “What We Do” Stories to Enhance Your Business Brand

Using Your Business's Brand Assets to Your Advantage

You can use your business's brand assets to your advantage. Before creating or making adjustments to your business's brand image, know your brand assets — what can contribute to the value of your potential brand. The worksheet in this figure can help you assess your brand assets. As you enter your assessment of each asset, base your answer on your own opinion and on the opinions you collect from those in your company and customer base.


Turn to professional researchers for help if you’re positioning a brand that will have significant range and value in the future.

The resulting brand asset analysis allows you to decide which elements of your brand have significant value. These are the assets that you should keep or evolve in future brand realignments. The analysis also uncovers which assets have little recognition or regard — those assets can go by the wayside with little or no loss of brand strength or value.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
How to License Your Business's Brand
Create an Experience for Your Audience with Your Personal Brand
Track Affiliate Links to Improve Mom Blog Sales
Define Your Audience for Your Personal Brand
What's the Difference between a Niche and a Personal Brand?