Using E-Mail Marketing on Twitter

By John Arnold from E-Mail Marketing For Dummies, 2nd Edition

At the time of this writing, Twitter doesn’t give e-mail addresses to their customers, but Twitter can still be part of your e-mail marketing campaign. Twitter does provide customers with an inbox for private direct messages and an application for sending private messages to your Twitter followers, which you can use to good account.

To send a private message to one of your Twitter followers, follow these steps:

Log in to your Twitter account and click Messages on the top menu bar.
Click the New Message button on the left side.
Start typing the name or Twitter handle of the person you want to message and select the person you want to message from the list of suggestions.

At the time of this writing, you can send your message to only one Twitter user at a time, and you can send messages only to your own Twitter followers. Because Twitter’s messaging is limited to only one message at a time, use Twitter messaging to reach only those prospects or customers who are worth the time it takes to send one message at a time.
Type your message in the message box and click Send.

Because you only have 140 characters, it’s a good idea to include a link to more information in the message: