Before you jump into actively marketing on Twitter, find conversations about your brand. These effective and easy-to-use tools can help you fidn out what people are tweeting about your brand:

  • TwitterSearch: This is the official Twitter search page. Enter your brand name to search for conversations.

  • TweetBeep: This service sends you e-mail alerts whenever a twitterer mentions your keyword, brand, or URL.

  • social mention: Receive free daily e-mail alerts of mentions of your brand, company, CEO, or marketing campaign, or on a developing news story or a competitor.

  • BackTweets: With this service, find out how many people are tweeting a given URL, which you can use to track your business's URL.