Effective advertising gets people interested in your business or service quickly and explains it clearly. Keep this list of tips handy for writing eye-catching, persuasive ad copy:

  • Make your ads relevant and memorable.

  • Find, or invent, a creative hook.

  • Write the way people think.

  • Don't be ponderous or pompous.

  • Before writing an ad, know why people buy your products or services.

  • Remember that creativity is hard work; don't get lazy or discouraged.

  • Deliver the same message across all media.

  • Keep it simple; the consumer doesn't have time for complex copy.

  • Deliver your message with clarity.