Advertisement
Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

Tips for Writing Good Advertising Copy

Part of the Advertising For Dummies Cheat Sheet

Effective advertising gets people interested in your business or service quickly and explains it clearly. Keep this list of tips handy for writing eye-catching, persuasive ad copy:

  • Make your ads relevant and memorable.

  • Find, or invent, a creative hook.

  • Write the way people think.

  • Don't be ponderous or pompous.

  • Before writing an ad, know why people buy your products or services.

  • Remember that creativity is hard work; don't get lazy or discouraged.

  • Deliver the same message across all media.

  • Keep it simple; the consumer doesn't have time for complex copy.

  • Deliver your message with clarity.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
Advertisement
Advertisement

Inside Dummies.com

Dummies.com Sweepstakes

Win an iPad Mini. Enter to win now!