Don't let the allure of gourmet food and the dreams of adoring customers fool you into thinking that running a restaurant is easy. It's not. A restaurant is a business like any other, which means that it has to be managed well to survive. These tips can help:

  • Play up your strengths and make them matter to your diners.

  • Analyze your competition, determine their deficiencies, and exploit them.

  • Identify your own deficiencies and address them quickly.

  • Continually create new, ownable points of difference between your restaurant and your competition.

  • Know your audience, realize how your points of difference matter to them, and then determine how to reach them.