SCAMPER is one of the most useful techniques in the creative thinking toolbox, and is widely used in all kinds of creative thinking scenarios from problem-solving to idea generation.

SCAMPER offers you seven ways to think creatively, which you can explore individually or together:

  • Substitute: Put one thing in place of another. Don’t just stick to logical choices; choose unlikely, silly or even outrageous substitutes.

  • Combine: Mix different ingredients together in fresh, inventive ways. Again, don’t be constrained by logic.

  • Adapt: Alter one, several or all of the variables. Change the functions so one aspect has a different role.

  • Modify: Increase or reduce features. Change size, shape or function. Feel free to play with the outcomes.

  • Put to another use: Create different functions for everything. Consider how you can use each variable differently.

  • Eliminate: Reduce, simplify or remove elements. Does it still work? Can you think of different applications as a result of the changes?

  • Reverse: Take the product or concept and stand it on its head. What happens when you consider it from this new perspective?