The Path of the Social CRM Buyer
Practicing the Three‐Foot Rule of Sales
Turn Fixed Features into Emotional Benefits for Sales Prospects

The Social CRM Setup

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Business data is collected.

CRM and other systems already in place collect company data. Information about financials, sales, and marketing are all part of the mix. For example, you can look up a customer’s purchase history to see what he’s bought and how long he’s been a customer.

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