The Path of the Social CRM Buyer
Social CRM Relies on Loyal Advocates and Social Influencers
Reasons for Buying to be Aware of to Close Sales

The Social CRM Setup

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Business data is collected.

CRM and other systems already in place collect company data. Information about financials, sales, and marketing are all part of the mix. For example, you can look up a customer’s purchase history to see what he’s bought and how long he’s been a customer.

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