The Path of the Social CRM Buyer
Putting Mail, Email, and Face‐to‐Face Interactions to Work for You in Sales
Use Only Jargon Your Clients Know When Selling

The Social CRM Setup

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Business data is collected.

CRM and other systems already in place collect company data. Information about financials, sales, and marketing are all part of the mix. For example, you can look up a customer’s purchase history to see what he’s bought and how long he’s been a customer.

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