The Path of the Social CRM Buyer
Closing the Sale: The Sixth Step in the Selling Cycle
Sales‐Specific Goals

The Social CRM Setup

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Business data is collected.

CRM and other systems already in place collect company data. Information about financials, sales, and marketing are all part of the mix. For example, you can look up a customer’s purchase history to see what he’s bought and how long he’s been a customer.

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