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The Path of the Social CRM Buyer
Ten Or So Pointers for Successful Questioning
Swap Rejection Words for Go-Ahead Terms

The Social CRM Setup

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Business data is collected.

CRM and other systems already in place collect company data. Information about financials, sales, and marketing are all part of the mix. For example, you can look up a customer’s purchase history to see what he’s bought and how long he’s been a customer.

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