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The Path of the Social CRM Buyer
Marketing Automation For Dummies Cheat Sheet
Rounding Up the Likely Sales Prospects

The Social CRM Setup

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Business data is collected.

CRM and other systems already in place collect company data. Information about financials, sales, and marketing are all part of the mix. For example, you can look up a customer’s purchase history to see what he’s bought and how long he’s been a customer.

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