The Path of the Social CRM Buyer
Putting Mail, Email, and Face‐to‐Face Interactions to Work for You in Sales
The 3 Types of Direct Sales

The Social CRM Setup

The social web is monitored by employees and tools designed to pull data from social media accounts.

Employees look at the social web for customer comments, platform analytics (like those available through Facebook Insights), and anything related to the brand.

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