The Social CRM Setup
Help Your Salespeople Adapt to Social CRM
How to Define Your Business's Market

The Path of the Social CRM Buyer

Step 1 of 6
Next Slideshow
Next Slideshow

Searching for brands.

The consumer begins her journey by learning which brands make the type of product she wants. It’s a general search that helps her narrow the search to specific brands. Here are some examples of searches: toasters best, toasters four slice, and toasters stainless steel.

A Google search of possible toaster brands includes brand names like Black & Decker, T-Fal, and Cuisinart. Search terms could include the brand name with the word toasters, such as T-Fal toasters.

  • Add a Comment
  • Print
  • Share


Promoted Stories From Around The Web

blog comments powered by Disqus
Sales Prospecting For Dummies Cheat Sheet
How to Close a Sale with a Tough Customer
Practicing the Three‐Foot Rule of Sales
How to Reorder Your Bar Supplies
Small Business Customer Buying Decisions