The Social CRM Setup
Rounding Up the Likely Sales Prospects
How to Encourage Sales Force Compliance with Social CRM

The Path of the Social CRM Buyer

Step 1 of 6
Previous
Next Slideshow
Next Slideshow

Searching for brands.

The consumer begins her journey by learning which brands make the type of product she wants. It’s a general search that helps her narrow the search to specific brands. Here are some examples of searches: toasters best, toasters four slice, and toasters stainless steel.

A Google search of possible toaster brands includes brand names like Black & Decker, T-Fal, and Cuisinart. Search terms could include the brand name with the word toasters, such as T-Fal toasters.

  • Add a Comment
  • Print
  • Share

Recommends

Promoted Stories From Around The Web

COMMENTS »
blog comments powered by Disqus
Export Licensing
How to Train a Sales Team to Plan and Prospect
Identifying the Seven Buyer Motivations
Why Research Is Important to Selling
Sales Management: Dealing with the Hard Stuff, Even When You Dread It