The Social CRM Setup
Turn Fixed Features into Emotional Benefits for Sales Prospects
Creating a Simple Purchasing Process for Your Business

The Path of the Social CRM Buyer

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Searching for brands.

The consumer begins her journey by learning which brands make the type of product she wants. It’s a general search that helps her narrow the search to specific brands. Here are some examples of searches: toasters best, toasters four slice, and toasters stainless steel.

A Google search of possible toaster brands includes brand names like Black & Decker, T-Fal, and Cuisinart. Search terms could include the brand name with the word toasters, such as T-Fal toasters.

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