How to Establish Your Advertising Budget

When you open your new business, set an advertising budget at the outset; your business needs enough working capital to afford to tell the world about what your business offers. Most small businesses spend [more…]

How to Create an Overall Media Ad Campaign

Incorporate your business's advertising message into a full-blown ad campaign (or as full-blown an ad campaign as your business can afford). After you identify all the ways your product is unique and put [more…]

How to Create Effective Online Banner Ads

An online banner ad for your business on someone else's Web site drives visitors to your business's Web site. A banner ad also gives your product or business visibility on the Web. Banner ads are helpful [more…]

How to Create an Effective Print Ad

Your business's print advertisements need to give readers a reason to be interested in your business; they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract [more…]

Choosing a Radio Ad Format

Your business's radio ad's format should get the attention of people you want to become your business's customers. The radio ad format that your customers find appealing [more…]

How to Design Memorable Outdoor Advertising

The number of options for your outdoor ads may seem overwhelming, but the processes for designing them are identical in most cases. Exactly what makes a great outdoor ad campaign? A dozen advertising experts [more…]

How to Design Creative Public Relations Promotions

You need to promote your public relations plan, which requires some creativity. Make your public-relations promotion tactics as creative, sharp, original, and engaging as possible with these tips: [more…]

How to Develop a Brand

If you are ready to brand yourself or your business, you need to have a clear understanding of what developing a brand actually involves before you really get started. Your brand-development process should [more…]

How to Pick a Brand Name

Whether you choose to pick your business's brand name on your own or seek brand-naming assistance from a professional marketing firm, involve your own business team in the brand-name-picking process: [more…]