targeted traffic : Web traffic that is interested in a site’s product or service, and is thus more likely to provide conversions to the site.

top navigation : The (usually attractive and styled) links found at the top of a Web page, such as the Home Page, About Us, Contact Us, and specific category links; these top links are also referred to as global navigation.

top-level domain (TLD) : The root of a Web site’s URL.

traffic : The number of visitors a Web site receives.

trolling : The act of deliberately being rude and offensive just to make people angry on blogs and other Web forums; trolling generally gets a user banned from the blog or site.