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Organizing Your Auction Presentation

Selling products through an online auction works like selling things face to face in real life. As the seller, you need to connect with the customer, entice and interest the person in your product, provide information, answer questions, overcome objections, and close the sale -- or, in this case, get the bid.

A well-organized auction starts with the basics: complete, descriptive auction text and plenty of pictures that flatteringly (and fully) show off your product. Atop that foundation, add headings for each major section of your auction text -- namely the description, payment, and shipping information blocks. A consistent design builds your eBay brand in the eyes of your customers, which enhances your professional stature among the buyers and browsers and encourages new (as well as repeat) sales at the same time.

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