Optimize Your Website for Search Engines

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, and Elizabeth Marsten

Part of the Web Marketing All-in-One For Dummies Cheat Sheet

Search engine optimization, or SEO, makes the most of web marketing by attracting Internet browsers to your website. By marketing with strong SEO, you expose your product to loads of potential customers. To ensure that shoppers who are looking for what you're selling can actually find your website; consider these search engine optimization tools and techniques:

Point all homepage links to http://www.siteaddress.com/.
Make all headings actual headings, enclosed in <H> tags.
Make sure every page has a relevant title META tag.
Don't require registration for any content on your site. Search engines can't complete forms, so registration forms hide your site.
Make sure you can navigate to every page of your site using regular links.
Don't obsess about keywords! You'll get far more mileage from clear, relevant content.