Moving Your e-Commerce Site to Your Facebook Page
Nothing says engagement like shopping. By giving your loyal customers a way to buy your products and in the same stroke share the news of their purchase with their Friends on Facebook, you could gain momentum toward brand awareness and potential increased revenue. That’s one of the main reasons to have a Facebook business Page in the first place! Following are reasons to use your Facebook Page as an e-commerce store:
Your existing customers are already there. Facebook is becoming the hub for all kinds of activity, including shopping.
Free store applications are plentiful. Free shopping applications make it easy for anyone to have an online store. You can use the search options to find good ones, or note which ones are already in use on your favorite Facebook Pages. Search for PageModo, Payvment, Lujure, and ShopTab to get started.
There’s no place like home. Potential customers on Facebook like to stay on Facebook. They may see in their News Feeds that one of their Friends has liked your Page and go explore what you have to offer. You need to keep in mind that people may spend more money if it’s easy to stay and shop on your Facebook Page.
You don’t need a new merchant account. Most apps use PayPal as their payment option. There are two main benefits of using PayPal:
Many of your users already have PayPal accounts, and those who don’t can use a regular credit card with the PayPal interface.
The benefit for your company (besides being able to accept credit cards) is that you don’t need to open a bank merchant account to start collecting payments.
You don’t need to start from scratch. If you’re currently a retailer or are considering promoting a product or service, you should check with the e-commerce system you’re currently using to see whether that system has a Facebook-integration application.
You get a direct URL to your e-commerce Page. After you have your e-commerce app installed on your business Page, you have a direct URL to use in all your other marketing efforts. Put this URL on everything!
You can think outside the box (or shopping bag). Video is big on Facebook. If you fancy your site to be a TV-shopping site, for example, you can use the Livestream app to create a custom link with your live video streaming right there. You can introduce your new products and have people call your order department to buy.