Meeting Your Auction Customers
eBay is a person-to-person marketplace. Although many sellers are businesses (like you), the perception is that sellers on eBay are individuals (versus businesses) earning a living.
After you've written a brilliant title for your auction, prospective buyers click your listing and scroll down to your description. Do they have to dodge through pointless verbiage, losing interest along the way? Or do you get right down to business and state the facts about your item?