Web Marketing: How to Find “Dead” Pages
How to Add Your Business Listing to a Search Engine
Optimize Your Website for Search Engines

How to Read Search Engine Results Pages

Stay current with News results.

Another significant search-result component is the news results. If the search engines think News results might be useful to you, based on your search — search for obama or just about any country name, for instance — then you’ll see News results embedded into the results page.

Again, these are from a completely different source; in fact, publishers have to apply to be included in the News results. (Google has an established process and takes many sites. Yahoo! and Bing are far more restrictive.)

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