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Web Marketing: How to Optimize for Local Search

How to Read Search Engine Results Pages

Look at local results.

There’s a relatively new type of result that has become incredibly important, with a huge presence in many search-results pages. Search Yahoo!, for instance, for the term personal injury attorney, and you may see something like the figure. These Local results can take up a lot of space, in particular in Google and Yahoo!, and thus are an important consideration for businesses that serve a particular geographic area.

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